Technical Marketing Case Studies, Tutorials, and Practical Learning.

The relationship between marketing and technology has never been stronger, and I believe the best way to keep up is to dive right in. Follow along as I share what I've learned in the form of real-world case studies and practical tutorials that you can apply to your own projects.

The Email Marketer’s Simplified Guide to SPF and DKIM
In the real world, when someone knocks on your door, you peer through the peephole to see who's there. When[...]
From Zero to Conversion: Takeaways From my First AdWords Lead Generation Campaign
Last fall, like many graduates fresh out of college, I found myself launching my credentials off into cyberspace, desperate for[...]